Here at Crosscut, we cover a lot of live events. From conferences to product launches to all-out theatrical productions, we strive to produce quality content from these events. We offer live streaming, full event coverage or highlights packages for these events – but there is far more involved than just turning up with a camera.
When planning an event, it’s important to factor in your video production needs. You can have the most exclusive and sought after speakers in the world, but without looking at the whole package, the end result may not reflect all of that excitement. So, what do you need to consider?
Right at the start of your planning process, you should be seeing whether the spaces and venues you’re considering lend themselves to filming and event production. Is there enough space for a camera crew plus your estimated number of delegates? Are there sufficient power points across the room for your camera and A/V teams? Does the venue offer in-house A/V options and are they up to scratch? By up to scratch, you should be looking at something more than ‘Bill in IT who has an old mixer and microphone’!
If your chosen venue does not provide A/V, a good A/V team is something you really need to consider. They’re an investment, but will make your event feel so much more slick and professional for both delegates and those viewing the video content post-event. This will help build the profile of your event and ultimately make it far more successful. They can assist you with:
Lighting is one of the most important aspects of event production to consider, especially if you’re having it filmed. Simple lighting can transform a relatively dull looking room into something really special. It adds that wow factor for your delegates, and cameras LOVE light. The more light in the room, the better your video will look – it’s as simple as that. If you have a stage area, consider using spot lights to bring the speakers out from the shadows. If your event features audience participation, don’t forget to light them too!
Clean audio can make or break a video. Dependant on the size of your event, sometimes it’s an option to put microphones on your speakers for the cameras only. This ensures that the video features great audio but your speakers are not amplified within the room for your audience. For larger events, we always take a direct feed from the audio desk supplied by the venue or external A/V team. This is usually very simple, but it’s always worth putting your video team and A/V team in touch ahead of your event so that they can work out technical requirements.
In summary – if you’re investing in video, you really need to make it worth while. A video with bad lighting and distorted audio isn’t going to do your event any favours. If you’d like any more information or advice on filming your event, feel free to contact us and we’ll be happy to help.