It’s difficult to nail down the exact science of producing video. That’s probably because it’s less science and more art; it really does depend on each project. However for the sake of argument, here are our 5 steps to producing video from script to screen.
Number 1. Consultation.
This is your initial meeting with us. We prefer to meet in person if possible but we can also do this over the phone or by Zoom. At this stage, we love to hear all about your business and why you require a video. We use it as our initial creative session, using the opportunity to explore ideas with you.
Number 2. Initial Pre Production
Based on our initial meeting we’ll go away and produce our video production proposal. This will gather all of the thoughts we’ve had in our consultation and put them into a cohesive brief on paper so that we can see what we’re aiming for more clearly. As well as this brief, we’ll also include a rough plan of logistics for the shoot and an estimated cost.
We see this as a working document and we’ll send it back and fourth until everyone involved is happy. Once the brief has been signed off, we can provide an accurate quote based upon the final plan.
We don’t charge up front for these services as we use it as an opportunity to show you why working with us is a good idea.
Number 3. Additional Pre Production
Many projects require further pre production such as scripts, storyboards and schedules. Once the brief has been signed off by you, we start working towards finalising these important planning stages before the production commences. Sometimes we may also produce a ‘Quick and Rough’ version of the video which brings all of the ideas to life using stock images and music, or even put together a test shoot. This helps us to work out the pace of the final piece.
Number 4. Production
Once the pre-production is done it’s time to shoot! Every shoot day is completely different but working with us gives you access to a whole host of professional, industry standard video production equipment to help produce your project in the most dynamic and high quality way possible.
Number 5. Post Production and delivery.
It’s said that a video is made three times – once in pre production, once in production and once in post production. This is the last time all of that work is assembled so it’s important that we make it count. Post production is first and foremost, a process of storytelling. Once we have the initial narrative put together as a rough cut, we’ll check that it’s right with you. We’ll then continue to add graphics, colour grade, sound mix and all of the other final touches to create a polished end product.
If you have a video project you’d like to discuss, please get in touch to find out more.
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