It’s 2017; we don’t need to bore you with stats about how much internet traffic is video based – it’s a lot. With more and more videos popping up on your news feeds every single day, it’s becoming increasingly important to make yours stand out.
So let’s go back to basics and ask; ‘Why are you having video content produced?’. The likely answer is that you’re looking to inform your prospects, drive traffic to your website and stand out from your competitors. Right?
The problem is that simply buying video as a ‘tick-box’ exercise is not enough anymore. There are quite literally hundreds of sites like Fiverr offering animated explainer videos for as little as £3.87. £3.87!! These sites may offer you something that on the surface look good and are extremely cheap but they’re not going to do the job that you set out to do with your video in the first place. Why? Welcome to the world of templates.
Imagine spending time and money (albeit 4 quid) on your new animation for your homepage. You upload it and are so proud that you share it with all of your followers, only to find out that one of your competitors has a virtually identical video. That’s right – it turns out it’s cheap because they’re churning out the same old videos for anyone in a similar sector and only changing the logos, colours and order of the assets. Your competitor has the same voice over, the same illustrations and the same overall style. Not great for something that’s meant to represent your brand and make you stand out.
We are proud to say that our animations use no templates. Every single element is produced bespoke for each of our clients. This allows you to further dictate exactly what you’d like to see, even down to individual uniforms, locations or people if you so desire!
If you’d like to find out more, please visit our animation page or contact us today.
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