If you have a smart phone and a Facebook account, you’ve most likely seen the ‘This person is live!’ push notification pop up whilst sitting around at work or home or on the train or just about anywhere! You’ve been tempted to, and probably have clicked it, right? It’s human nature to be nosey, so when someone lets you into their life in real-time, it’s natural to let curiosity take over.
Compare that reaction to seeing the same person or brand post a video on Facebook. You’re scrolling through your newsfeed and there will be so many times where you just scroll past because ‘you can watch it later’. Obviously, you can still watch a live video after the event, but it’s the psychology behind it being live that makes you watch it now.
Live is exciting! Regardless of what you’re doing, there’s that element of the unknown – anything could happen!
Besides the exciting side of waiting for something unexpected to happen, social media has made interaction with live streams a huge selling point for increasing engagement with your audience. You can literally unveil a new product or service to all of your followers and respond to their questions in real-time. This is an extremely valuable sales tool for any business.
Now, lets harness that power and turn it into something really special. At Crosscut, we’re specialists in turning just about any space into a pop up studio. Wow your audience with a professional, multi camera set up live from your office and see how live streaming can work for your business.
For more information about about our live streaming and webcast services, visit our live streaming page or contact us for more details.
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