Testimonials have always been a great way to add an element of trust between you and your prospective customers. In the same way that you’d read a review of a product before making a purchase, reading a testimonial about a service is the easiest way to decide whether it will suit your needs or not. Or is it?
In this world of fake news and other online fakery – how can you be sure that that testimonial you’ve just read is genuine? The short answer is, you can’t. So what makes video testimonials better?
1. You can’t fake a video testimonial.
Well, not really anyway. Short of putting on a fake moustache and speaking to camera yourself or filming one of your friends or colleagues, it’s incredibly difficult to make a fake video testimonial. Everyone knows this, and the majority of people 100% trust its authenticity. With this in mind, video testimonials generate far more leads for your business than plain text ones.
2. Good for your SEO.
Youtube is the second biggest search engine on the web, behind Google. Google own Youtube so you can see where we’re going with this. Every video testimonial you host on Youtube (providing you’ve titled it correctly) equates to yet another search result and by extension, another link to your website. There’re no two ways about it – all video content helps boost your search rankings.
3. Easy to consume.
We all know that watching a video about something is far easier than reading about it. Lazy? Maybe. True? Absolutely. Make the most of this ever-growing trait of your target market and feed them with some great content!
4. Word of mouth advertising is the best.
You’re on holiday. You’ve never been to the area and you’re looking for somewhere to eat. A couple who have been staying at the same hotel for the past week have told you that ‘you absolutely have to visit that great little seafood restaurant on the promenade’. You like seafood, you’re hungry and you’ve just been told exactly where to go by two complete strangers. You take their word for it, and off you go.
Word of mouth is one of the biggest sources of business for SME’s, and video testimonials are as close to word of mouth as you can get within digital marketing. Suddenly that couple are telling the whole world about your incredible sea bass.
5. Show off your business.
A video testimonial doesn’t have to just include someone’s talking head. Back up what they’re saying with beautiful images showing off your product or service. Show the world how professional you are and why they need you. There is no better way of promoting your business than sharing genuine comments from your customers, coupled with images backing up their claims.
Here at Crosscut Media, we provide specialist packages to provide video testimonials for your business. We have travelled to hear comments from customers across the globe for our clients, in order to share their invaluable thoughts with potential new customers. If you’d like to find out more, please get in touch today for a free no-obligation estimate.
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