You don’t need us to tell you that video is powerful. But what makes it so powerful? By next year internet giants Cisco claim that online video will make us 82% of all internet traffic. That’s 15 times more than 2017, so in just 5 years, just when we thought we’d reached our peak of video consumption, as a species we’ve completely outdone ourselves. How often do you sit and mindlessly scroll through a news feed. Videos are often the content you stop on, even if it’s just for a few seconds to decide whether it’s relevant to you or not. How many times do you find yourself saying ‘I saw this video the other day…’ to a friend or colleague?
But it’s not just online video. There’s no escaping video content anymore. Out of home advertising campaigns see big digital screens lit up on shopping centres, on bus stops and on road sides. Even fridge freezers come with inbuilt video screens now!
There’s just no escaping video in 2021 and that’s what makes it the most powerful way to engage consumers whether it’s for brand awareness, engagement or to inform an existing customer of changes or details about their service or product. According to WhizOwl, the animated explainer video company, 86% of businesses now use video as a marketing tool. Make sure you don’t get left behind.
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